Google Ads - DoubleClick was a company acquired by Google in 2007 which developed and provided Internet ad serving services.

purpose: Advertising

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

purpose: Analytics

Tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics

purpose: Analytics

Google Maps is a web mapping service developed by Google.

purpose: Technical requirement

Matomo is a web analytics tool for tracking visitors to websites.

purpose: Technical requirement

siteswift.connected - web development framework

purpose: Technical requirement

Users can view, rate, comment and upload video clips on the portal free of charge.

purpose: Social Media